Facebook Fraud


Evidence Facebook’s revenue is based on fake likes.
My first vid on the problem with Facebook: http://bit.ly/1dXudqY
I know first-hand that Facebook’s advertising model is deeply flawed. When I paid to promote my page I gained 80,000 followers in developing countries who didn’t care about Veritasium (but I wasn’t aware of this at the time). They drove my reach and engagement numbers down, basically rendering the page useless. I am not the only one who has experienced this. Rory Cellan-Jones had the same luck with Virtual Bagel: http://www.bbc.co.uk/news/technology-18819338

The US Department of State spent 0,000 to acquire 2 million page likes and then realized only 2% were engaged. http://wapo.st/1glcyZo

I thought I would demonstrate that the same thing is still happening now by creating Virtual Cat (http://www.facebook.com/MyVirtualCat). I was surprised to discover something worse – false likes are coming from everywhere, including Canada, the US, the UK, and Australia. So even those carefully targeting their campaigns are likely being duped into spending real money on fake followers. Then when they try to reach their followers they have to pay again.

And it’s possible to be a victim of fake likes without even advertising. Pages that end up on Facebook’s “International Suggested Pages” are also easy targets for click-farms seeking to diversify their likes. http://tnw.co/NsflrC

Thanks to Henry, Grey, and Nessy for feedback on earlier drafts of this video.

This YouTube Advertising Hack Will Save You 65% on Google Adwords


http://www.fanaticsmedia.com

• You go to Youtube for intent (to learn, to get entertained)
• Because of AdWords, targeting on Youtube is really good, and cross platform so you can keep on changing the message and medium
• Meaning you can engage with them on YouTube and build the audience on Adwords, then use the display network to reach users all around the internet. It also reduces the cost of the new advertising in the display network by on average for us around 65% — You can’t do this on Facebook!!
• Anyone that watches 30 seconds or more, we’ll retarget on another network, like Forbes for example to give that person a second exposure (remember this is 65% less cost on average)
• You can also target people that have liked a video or subscribed to your channel

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Want to hire us? We create digital marketing campaigns that drive revenue and massive awareness for your company. http://www.fanaticsmedia.com
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Consumerism, Sex, Advertising, and Human Nature: A Talk With Evolutionary Psychologist Gad Saad


“The Ferrari is exactly the same in the human context,” says evolutionary psychologist Gad Saad, “as the peacock’s tail is on the peacock.”

Saad is an evolutionary behavioral scientist at Concordia University and author of the book The Consuming Instinct: What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal about Human Nature, in which he argues that most consumer behavior can be explained by evolutionary psychology.

Reason.tv’s Zach Weissmueller sat down with Saad to discuss why most Ferrari owners are men, whether or not advertising executives manipulate our minds, the strong political opposition to the evolutionary sciences from across the spectrum, and the evolutionary significance of Sir Mix-a-lot’s “Baby Got Back.”

About 10 minutes. Interview by Zach Weissmueller. Shot by Sharif Matar; edited by Weissmueller.

Visit Reason.tv for downloadable versions and subscribe to Reason.tv’s YouTube Channel to receive automatic notifications when new material goes live.

Custom Audiences – Facebook Advertising System by LeadPages (4 of 11)


http://www.LeadPages.net/facebookadvertising Take advantage of the relationship you have with your existing and growing audiences with Facebook’s Custom Audience options. Before you try to sell your products and services to prospects who have never heard of you before, follow the steps in this module to put your offers in front of your existing Fans, Google+ and LinkedIn Connections, Email Subscribers, and Customers.

Get more leads and sales with an optimized webinar funnel. Go to http://www.LeadPages.net/facebookadvertising to download handouts, videos, audios, transcripts, bonus materials and more – all for free.

Receive additional free marketing training and download the entire course, including slide handouts, bonus materials, videos, audios, and more at http://www.LeadPages.net/facebookadvertising

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PPC 101: Your Guide to Paid Search Advertising


The first stop most consumers make is online. They go to Google and get the answers they need to make their purchase. Paid search advertising is the easiest and often most effective way to capture people. This is a live recording of the PPC 101 Webinar that will help you get on the path to generating leads in the digital age.

Chinese E-commerce Grocer Yihaodian & O&M Advertising Shanghai’s 1,000 Virtual Stores App Case Study


Yihaodian, one of China’s leading e-commerce websites, has teamed up with Ogilvy & Mather Advertising/Shanghai — this time taking the battle for China’s grocery shoppers ‘offline.’

In a guerilla stunt, Yihaodian has just launched 1,000 stores overnight through an app. These stores are located at some of China’s most iconic landmark locations as well as directly in front of Yihaodian’s offline competitor brick & mortar supermarket stores.

The interesting twist is that these Yihaodian stores are not real brick & mortar stores. They are virtual 3D stores where consumers can only see, visit and shop in them by using the Yihaodian Virtual Store App while being physically at one of the 1,000 locations. Each of the stores is packed with promotional discount coupons and high-value, free gift vouchers that are just waiting to be claimed by shoppers.

The word was spread socially on Weibo (the Chinese version of Twitter) during the launch of the promotional video to garner national attention.

The Future of Mobile Advertising


Mick Rigby – Founder & Managing Director, Yodel Mobile presents at App Promotion Summit Berlin 2014 on the topic of ‘We’ve talked about the future, but what about the here and now?’ covering:
– What are we really trying to do with all this mobile technology?
– Insight from some of the mobile greats such as Iggy Pop and Albert Einstein
– And a bit of practical advice on how to keep your customers

“Hello everybody. Well done for staying. The final hurdle you’ve got to get over. That’s a lot of business people looking at their devices, and that’s the agency I work for. I run a company called Yodel Mobile, we’re a full service mobile marketing agency. I’ve been asked to talk today about the future but predominantly about the here and now so within the next 15 to 20 minutes I’m hopefully going to answer that particular question but I don’t think any presentation is a presentation without a picture of Iggy Pop in it.
Iggy, for all you youngsters out there, you may or may not know him. He was the godfather of punk, 1976 to ’78 he came to this wonderful fair city to try and rid himself of his atrocious drug habit. He made the massive mistake of actually getting a flat with David Bowie, who was also going through the same situation but clearly he is a lover of the city. That wasn’t the reason I wanted to put Iggy on a 10′ x 20′ screen. He was invited to do a lecture in Manchester about four weeks ago. It’s a lecture called the John Peel Lecture and it’s something that the BBC organizes every year and some of the biggest, shiniest rock stars in the world have actually done it. What the Iggster was presenting or talking about was, as you’d expect, music but predominantly digital and mobile and the effect that they were having on the music industry itself. I won’t do it in Iggy’s voice because, as you can imagine, he’s a man of about 69 but he sounds like he’s 159 so I won’t say this but this was one of a number of cracking quotes that he actually came out with. Does anybody recognize the car, by the way? Yeah? Those ones that say, “Yeah,” you know about the flux capacitor? Yeah? Cool. It’s nothing to do with this presentation but it’s a fantastic thing. “Before we look to the future, we really need to understand the present.” I wholeheartedly agree with that.
Back to mobile, the average smartphone has around about 41 apps on it. That’s great, I mean we all work in mobile that’s a wonderful, wonderful stat. However, 80% of those apps are only used once. Now, that’s a frightening stat. I think it’s a way of actually allowing us all to sort of consolidate our thoughts as to if you’re spending money on mobile marketing, arguably 80% of that could in fact be wasted. Just to sort of emphasize that fact, on average out of the 41 apps we’ve got on our phone, we’re only using five of those apps weekly so that’s probably a weather app, a news app, a sports app, a games app, there’s a lot of wastage. Okay, this is the interactive bit, don’t be shy. You’ve seen a lot of presentations today, there’s been some incredibly good advice given. How many people in this room, if you’re a marketer or an agency, are working on app download strategies? Come on let’s see those hands, a few, fantastic. Well you, like probably every other business that has an app, are spending money somehow on generating downloads.
The problem is, everybody is off target because it’s not about downloads. What we’re trying to do is get engaged mobile device owners, who use their download version of your application, to perform important activities at key times and on a regular basis rather than visiting related websites. That’s what your strategy should be and actually to consolidate that into a better way of describing it, you’ve got to be focused on an engaged user and not a downloader. If you are focused on an engaged user, your strategy is going to be completely different than if you are focusing on a downloader and also it means that 80% of your budget, that potentially is being wasted, is not being wasted anymore. If you’re looking at getting app downloads, your job is only half done.”

More at: http://www.businessofapps.com/