Good Luck Margarine Commercial ~ 1956 Lever Brothers; Butter Substitute TV Advertising

Classic TV Commercials playlist:

Food Commercials playlist:

more at

Good Luck Margarine television commercial.

Public domain film from the Library of Congress Prelinger Archives, slightly cropped to remove uneven edges, with the aspect ratio corrected, and one-pass brightness-contrast-color correction & mild video noise reduction applied.
The soundtrack was also processed with volume normalization, noise reduction, clipping reduction, and/or equalization (the resulting sound, though not perfect, is far less noisy than the original).

Unilever is an Anglo-Dutch multinational consumer goods company co-headquartered in Rotterdam, Netherlands, and London, United Kingdom. Its products include food, beverages, cleaning agents and personal care products. It is the world’s third-largest consumer goods company measured by 2012 revenue, after Procter & Gamble and Nestlé…

…The product was called Good Luck Margarine and its new parent conglomerate company had high consumer recognition and a reputation for reliability – but for soap.

It was Lever Brothers, now trying to break into the processed-food industry, which soared in the Fabulous Fifties.

In 1948, Lever Brothers had bought outright the Jelke Company of Chicago; its founder John J. Jelke had been one of the first American inventors who successfully used grain oils to create oleomargarine, still pumping to goop out of its four-story Victorian margarine-colored factory at the time. Jelke’s leading product had always been Good Luck Margarine – but its efforts at becoming the nation’s leading margarine manufacturer had only bad luck with the advertising it tried to hawk its wares with…

Margarine is an imitation butter spread used for spreading, baking, and cooking. Hippolyte Mège-Mouriès created it in France, in 1869. He was responding to a challenge by Emperor Napoleon III to create a butter substitute for the armed forces and lower classes. It was later named margarine.

Whereas butter is made from the butterfat of milk, modern margarine is made mainly of refined vegetable oil and water, and may also contain milk. In some places in The United States it is colloquially referred to as “oleo”, short for oleomargarine.

Margarine, like butter, consists of a water-in-fat emulsion, with tiny droplets of water dispersed uniformly throughout a fat phase in a stable crystalline form. In some jurisdictions margarine must have a minimum fat content of 80% to be labelled as such, the same as butter. Colloquially in the United States, the term margarine is used to describe “non-dairy spreads” like Country Crock, and I Can’t Believe It’s Not Butter! with varying amounts of fat content.

Margarine can be used for spreading, baking, and cooking. It is also commonly used as an ingredient in other food products, such as pastries, doughnuts and cookies, owing to its versatility…

Prada Charmed Advertising Campaign

Prada’s luminescent new bags echo the spell-binding brightness of summer. The interchangeable straps gracefully place memories in
playful and original combinations, reinvigorating and inspiring the modern Prada woman.

The Best Radio Advertising in the World 2016

D&AD Pencil Winning Radio Advertising 2016.

We caught up with members of our Radio Jury at D&AD Judging 2016 to talk about what makes great radio advertising. In this film they address all your burning questions about the medium; how to win a Radio Advertising Pencil, what makes memorable radio content, and what’s the best radio advertising in the world, right now.

All of these questions and more are answered by members of our jury, who were:

Mariana O’Kelly, ECD Ogilvy & Mather Johannesburg
Nick Angell, Managing Director, Angell Sound Studios
Sam Pond, Executive Producer & Creative Director, Pond Creative
Clare Bowen, Head of Creative Development, Radio Centre

Work shown in order:

Radio Pride Parade –
Award: Wood Pencil / Radio Advertising / Innovative Use of Radio / 2016
Agency Ogilvy & Mather Brazil
Client Billboard Brasil

Learning on the Way –
Award: Graphite Pencil / Radio Advertising / Innovative Use of Radio / 2016
Agency Sancho BBDO
Client ADN

Pandora “Thumb Moments” –
Award: Graphite Pencil / Radio Advertising / Innovative Use of Radio / 2016
Agency twofifteenmccann
Client Pandora

Self Conscious
Award: Wood Pencil / Radio Advertising / Radio Advertising Campaigns / 2016
Agency Ogilvy & Mather London
Client Unilever

Award: Wood Pencil / Radio Advertising / Radio Advertising Campaigns / 2016
Agency Bravo/Y&R Miami
Client PopClik

Mercedes-Benz 406, 508 and 608 – historical transporter advertising

The advertising showed us early on: From the dealer to the consumer with the Mercedes-Benz transporter. Whether it’s to the supermarket around the corner or flexibly to the most remote villages with the shop on wheels – vans are born to run!

Get to know more about historical vans on

Subscribe to MYVAN on YouTube:

Visit MYVAN on

Most Hilarious Advertising Placement Fails Ever

Worst advertising placement fails ever

Music:Blue Skies by silent partner
Our Social Media:

The most influential outdoor advertising LED Display in China

868m2 P20 full color LED display at Luohu Checkpoint, Shenzhen, which is the golden commercial section for all businesses.Luohu Checkpoint, next to Hong Kong, is the most prosperous checkpoint in China and more than 1 million people and cars pass here every day. This project is an unsurpassable and unique work for outdoor LED advertising display. For more information visit Yaham official