George Carlin explains the way advertising works.
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“Food, It does not only fulfill your hunger but also your soul. It contains the love poured while preparing it and the bond which brings us all together.”
Agency: Tiger Advertising (http://www.tigeradvertising.in/index.html)
What is ADVERTISING? What does ADVERTISING mean? ADVERTISING meaning – ADVERTISING pronunciation – ADVERTISING definition – ADVERTISING explanation – How to pronounce ADVERTISING?
Source: Wikipedia.org article, adapted under https://creativecommons.org/licenses/by-sa/3.0/ license.
Advertising is a form of marketing communication used to promote or sell something, usually a business’s product or service. Advertising by a government in favor of its own policies is often called propaganda.
In Latin, ad vertere means “to turn toward”. The purpose of advertising may also be to reassure employees or shareholders that a company is viable or successful. Advertising messages are usually paid for by sponsors and viewed via various old media; including mass media such as newspapers, magazines, Television, Radio, outdoor advertising or direct mail; or new media such as blogs, websites or text messages.
Commercial ads seek to generate increased consumption of their products or services through “branding,” which associates a product name or image with certain qualities in the minds of consumers. Non-commercial advertisers who spend money to advertise items other than a consumer product or service include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement.
Modern advertising was created with the techniques introduced with tobacco advertising in the 1920s, most significantly with the campaigns of Edward Bernays, considered the founder of modern, “Madison Avenue” advertising.
In 2015, the world spent an estimate of US2.43 billion on advertising. Internationally, the largest (“big four”) advertising conglomerates are Interpublic, Omnicom, Publicis, and WPP.
Disclamer: I am not advertising for ESEA nor am I sponsored by them.
So today we get matched up with two players who refuse to use their mics and work with the team, it almost goes to shit. Sorry again for the in game sound being so quiet.
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Happy piano commercial beautiful relaxing soothing melody
Dan Pallotta talks about the discrimination of advertising and marketing in the none profit sector.
For the full video click here: https://www.ted.com/talks/dan_pallotta_the_way_we_think_about_charity_is_dead_wrong?language=en
Steven Meisel’s intense portraits for the Prada Pre-Fall 2015 campaign play with the asymmetries and ambiguities men and women share with each other.
Captured in Meisel’s New York studios, each photograph features a male/female couple, alternately aloof, or intimately entwined. The neutral gray backdrop focuses our eyes on theirs. The attitudes on display are elegance, poise and dare.
Film Direction by DJA
Filming & Editing Gordon Von Steiner Stylist Olivier Rizzo
Hair Guido Palau
Makeup Pat Mcgrath
Film Production Prodn
Music Headed for the sun By Murk.fm
Maartje Verhoef Neils Trispel Willow Hand Artur Chruszcz Aya Jones Johannes Spaars Natalie Westling Finnaly Davis Julia Nobis
Behavioural Economics in Advertising Planning. Shared by Philip De Meulemeester, Planner at Saatchi & Saatchi London. Download here http://adf.ly/wO8ya
Presentation on Behavioural Economics and the use for it in brand/advertising planning within the creative industries.
Published in Marketing
48. “Reason is, and ought only to be the slave of the passions, and can never pretend to any other office than to serve and obey them.” – David Hume
49. The complexity of your product should not be translated in most of your communications because System 1 feeds System 2
50. PRIMING building positive associations or memory blocks HALO EFFECT tendency to like or dislike everything to come after a ﬁrst impression AFFECT emotions inﬂuence judgment about something or someone 3 heuristics responsible for this process:
51. It’s all about ﬁrst impressions
52. What’s in it for Brand Planning? A polished argument for single-minded & simple (emotional) advertising A polished argument for distinctive & consistent branding A strong case against pre-testing of creative concepts and executions A body of literature full of interesting behavioural insights
53. Thank you. Philip De Meulemeester SAATCHI & SAATCHI LONDON
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Tags: Marketing, Advertising Planning, behavioural economics documentary, behavioural economics experiments, behavioural economics ted, behavioural economics lecture, creative industries federation, creative industries ryerson, creative industries qut, cultural and creative industries, ryerson university creative industries, queensland academy for creative industries, …