Focus Group on John Kenney’s TRUTH IN ADVERTISING


Learn more about Truth in Advertising at http://books.simonandschuster.com/Truth-in-Advertising/John-Kenney/9781451675559?mcd=vd_youtube_book Publishers’ market research for former ad man and debut novelist John Kenney’s Truth in Advertising, a wickedly funny, honest, and ultimately moving story about the absurdity of corporate life, the complications of love, and the meaning of family.

How To Setup A Twitter Advertising Campaign


http://www.garyhyman.com/local-twitter/ How to setup an advertising campaign using the Twitter Campaign Manager.

This video is intended as supplemental information for my speaking engagements and workshops at http://smarturl.it/smv2014YT #smv2014.

The full presentation is focused around different methods to generate business leads on Twitter.

digital marketing and advertising ethics


How safe is your data? What do the advertising industry need all your information for Should you accept a cookie?

Bethe100thMonkey.com looks to expose strategies, technologies used by the advertising, marketing industry as well as government and religion that use persuasion, manipulation and other techniques to get your attention and drive your decision-making process.

http://bethe100thmonkey.com

National Advertising Challenge


Every agency struggles with resourcing, but when a creative competition enters the shop it throws a wrench into the creative resource manager’s plans.

In this spot we watch a creative send the agency’s resource manager off the deep end when she realizes that the National Advertising Challenge (NAC) is offering participants a trip to Cannes – a prize that will surely entice all of her busy creative teams to enter. The spot features the nine briefs creatives can work on, with the resource manager becoming more and more distressed with each brief that leaves the printer.

CREDITS
Agency: Zulu Alpha Kilo
Client: National Advertising Challenge
Creative Director: Zak Mroueh
Art Director: Ari Elkouby
Copywriter: George Ault
Agency Producer: Tara Handley
Production House: Someplace Nice
Director: Pete Henderson
Account Team: Alexandra Potter
Client: Ellie Metrick
Production House Producer: Robbie McNamara
Video Post, Editing Company: Rooster
Editor: Chris Parkins
Online, Transfer: Fort York
Flame Artist: Lauren Rempel
Audio Post Facility, Music House: Zulu Alpha Kilo
Audio Director, Engineer: Stephen Stepanic